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Another case of misuse of social media, by consumers - that is case study worthy.
I was alerted of people posting their personal particulars (or commonly known as PII in US) on Loreal Singapore's facebook wall in exchange for potential freebies. Read POTENTIAL.Don't believe how crazy can that be? Here's proof:
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There's just so much private data there waiting to be mined. The PII have been sanitized to protect their privacy, but I'm thinking my attempts will prove to be futile as the Facebook page is accessible by the general public even without logging in.